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Dr. Practical, Robert Geiger
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Written by Robert Geiger Wednesday, 10 February 2010 07:45
Case Study - Local Market Domination Success Story.
Last September, 2009, I was talking to my favorite CPA, Marc Gilfillan. He was complaining, yet again, about his "web site" and I proposed to him that we remedy that problem. BUT - we were not going to just put up a web site, rather, we were going to engage in a marketing program to create a LEAD GENERATION MACHINE and a CUSTOMER CONVERTER out of the new web site we created for him.
So, we embarked on a mission - to prepare the web site and position Marc in the search engine rankings for his search terms by Tax Season. That would be a little over 3 months. So, during the 4th quarter of 2009, we put Marc's new site in place and began promoting it with a steady stream of well planned activities designed to create Marc as the most "Relevant" CPA in Cary, Raleigh and the triangle area. Relevant, that is, in the eyes of the search engines.
Using a well orchestrated weekly process designed to let the search engines know that when someone asked the question, "Who can I get to do my taxes in Cary, NC?," the best response was, naturally, Marc Gilfillan, we watched him slowly rise through the ranks.
The Results
Almost immediately, Marc appeared in the top 100 between 40 and 100. Then, between 30 and 80. Then, between 12 and 30 (That's page 2-3 on Google). By January, Marc topped the lists on Google, Yahoo and Bing.
But the most important results were the NEW CLIENTS. 10 new clients in January from online searches! Compare that with ZERO new clients for the years past during that same time from online searching! And, best of all, to know Marc, is to love Marc - these are clients FOR LIFE! All we had to do was get them in the door!
Wait! We weren't satisfied to simply sit back and wait. We created a special discount marketing program for Marc, as well, called "G-BUCKS." You can see them for yourself on his site www.MarcCPA.com. Marc's getting calls almost every day from new clients wanting to cash in now!
The Future
The future looks bright, indeed, for W. Marc Gilfillan, CPA and it looks like we will be achieving our goal of DOUBLING Marc's business this year. It's only a matter of time. And, all that from a well orchestrated, ongoing, online marketing campaign designed to GET NEW CUSTOMERS. Yes, there is a difference between getting Traffic and getting customers. And that's can be the difference between failure and success.
Testimonial
Testimonial on my latest "Practical Content Marketing" Workshop
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To Register, please go to PracticalContentMarketing.com Testimonials
Feedback from Workshop, Creating an Internet Content Marketing Strategy - That Works!
Christine Alexander
“ Wow! Fantastic Workshop with Incredible, Valuable Information! Robert truly knows Internet marketing inside and out.”
Mary-Jo Zimmerman
“ Robert Geiger's presentation was very informative for me. The information he shared made perfect sense to me- a novice at Internet marketing. I walked out of the MeetUp knowing that I would be able to perform the strategies discussed. Robert's style of presentation is not intimidating. I would recommend him for anyone/goup interested in learning his subject matter. ”
Christi Jennings
“ I really enjoyed Robert's speaking style and ability to manage the crowd. The information presented was invaluable and I left feeling a relieving sense of direction for what I should do next to maximize my time and internet marketing efforts, especially in relation to the effort I continue to put into social media. Thank you! ”
Laurel
“ Great tips and a good overview...there is so much to building a strategy and he really knows his stuff! Thanks Robert! ”
Betsy Smith
“ Robert is a great teacher, as well as subject matter expert. He did an excellent job of respecting time and yet gave time for questions. I liked how he established boundaries about the subject, and did not let the audience pull him off target. His pitch was genuine and unoffensive. ”
Susan Hasty
“ Fantastic! Sooo much content about content. Robert Geiger is a undoubtedly a Genius in his field. Great event! ”
Stewart
“Robert did a fantastic job of outlining a strategy to build web traffic. Great speaker, and tremendous content. ”
John Braren
“ Great presentation with a lot of action suggestions. Definitely a great value- Big "Thanks!""
Sudhir M. Shah
“ Very informative. Wish it was longer. ”
Cedric
“ Very informative. I came away with some very useful information and tools for marketing my business. ”
Kenneth Simons
“ Clear and well presented material. Thank you to all involved for a professional and informative evening. ”
Natasha Crawford
“ Robert really knows his stuff. He packed tons of usable, relevant information into his presentation. No fluff, just good stuff. ”
Jeff
“ liked it ”