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Dr. Practical, Robert Geiger

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Contact Info

Contact me via Email

Office: 919.371.2430 x 21

Cell: 919.271.7132

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Dr. Practical - Robert Geiger

A seasoned professional...

  • Serial Entrepreneur
  • Technology Based Companies
  • Product Marketing & Development
  • Corporate and product Promotion and Communications
  • Managing customers, managers and employees
  • Management and employee team building
  • Strategic and Tactical planning
  • Legal and Financial management
  • Budgeting, planning and operations
  • Raising capital
 

Who stands for...

Integrity
A state of living by and honoring your word
Leadership
Manifesting and demonstrating a clear market, corporate and personal vision for the future. 
TeamWork
Creating a motivating, supportive and empowering environment for people working together.
Workability
People and systems coming together to effectively and efficiently create value.
Profitability
Return on Investment driven by customer and corporate enrollment and purposeful action.
   

Brief Biography

Robert Geiger is a serial entrepreneur with 25 years experience creating and building technology based startup companies. Robert is an accomplished leader and management professional. Robert has founded  7 successful hi-tech ventures with demonstrated success in corporate and process management, product marketing and development, and the creation and growth of hi-tech companies.

After 20 years in software product related ventures, Mr. Geiger branched out into publishing and Internet marketing.  His most recent venture is the corporate publishing and marketing company, 7 Peaks Publishing, Inc.  7 Peaks serves the needs of direct selling businesses for publishing and Social Media marketing and sales force training.  Mr. Geiger offers specialized Internet marketing and SEO programs to other companies through ZenGo Corporation.  Robert is an expert in Internet and social media marketing and Search Engine Optimization and applying these techniques to online product marketing, lead generation and sales.

Robert has mastered the art of discovering new opportunities and turning it into the right product or company. This means products that clearly meet real customer needs delivering the highest customer satisfaction. Robert knows how to structure teams of people from all areas of the business and provide them with a proven context for success!

Among Mr. Geiger's notable projects was an engagement supporting and mentoring the State of Virginia Department of Motor Vehicles CSI Team's enterprise scale Business Process Re-engineering project, the L/C PLU$ Letter of Credit banking system, and MetaRecon, the product that became IBM's WebSphere Information Analyzer product.  Other roles have included directing software and organizational development, driving and executing business and technical strategy for building technology products, and improving processes as they relate to systems and software products, services, vertical industries, and emerging product opportunities.

Robert is a co-inventor of the patent behind IBM's WebSphere Information Analyzer product.  In  1994, competing against 120 teams from around the world, Robert won the Gold Medal for Client/Server development in the International Developers Competition in Durham, NC.

On a personal level, Robert is an accomplished pianist and a member and webmaster for the Flying Tigers of Jordan Lake R/C club.

Awards and Patents

US Patent 6,604,110.- Automated software code generation from a metadata-based repository
Co-Inventor. Abstract: Software code for execution in an EDM application in presenting data from one or more data sources to an EDM application user, is generated from the source metadata obtained by analysis of the data sources in accordance with the structural entities of a generic data repository.

1994 Gold Medalist - Client/Server, International Developers Competition, RDU, NC

1992 Best Windows Application, International Developers Competition, RDU, NC

Education & Personal

Robert is a graduate of New York University's Stern School of Business with a degree in Economics and Finance.

Volunteer FastTrac Instructor for the Council for Entrepreneurial Development, RTP, NC

Accomplished Musician and Pianist, enjoying classical and jazz piano

VP and Webmaster for www.ncflyingtigers.org and R/C combat flying!

 

Competencies & Experience

  • Corporate Governance
    • Corporate formation and setup
    • Board formation and relations
    • Investor relations
    • Stock and options
    • Management team development
    • Management recruiting
    • Corporate communications and public relations
    • Financial and Cost accounting and reporting
  • Legal
    • Experienced with both inside and outside corporate counsel on matters of governance, employment, stock and option plans, compensation, hiring and firing, product marketing, distribution and liability, Intellectual property Trademark and Patents.
  • Organizational Development
    • Define, Select, Develop and Implement supporting systems including accounting, legal, human resources, communications, public relations, technical development, methodology, and training
    • Establish and develop core management teams
    • Establish corporate and advisory boards
    • Assess corporate maturity level and formulate strategies and tactics for continuous improvement
    • Reporting and Tracking systems for Departmental, MIS, EIS, Board and external reporting purposes
  • Communications
    • Corporate Communication
    • Product Communication
    • Public Relations
    • Advertising
    • Product Packaging
  • Technology Product Development
    • Manage and Implement overall process methodology and implementation
    • Championed projects from inception to fruition as both intra and entrepreneur
    • Negotiated contract related to software development issues
    • Managed and coordinated all legal issues related to team hiring, licensing, intellectual property ownership, trademark, patent, and vendors
    • Use-Case driven requirements and Object Oriented development
    • Product Packaging, Boilerplate, Trade Show Presentation and Materials
  • Project Management
    • Negotiated contracts for custom and COTS development project
    • Assembled and managed teams for contract delivery
    • Requirements Management - Traceability through sales, statements of work, high level/functional, Use Cases
    • Multiple, cross-company project management, Integrated MS Project Server systems
    • Contract management, legal and customer billing and reporting
  • Vendor Relations
    • Negotiated and managed vendor relations, financing, contract negotiations, channel marketing
    • Created and managed channel marketing partner relationships
    • Negotiated channel distribution agreements, vendor terms and financing arrangements
    • Managed software product packaging and design relationships
  • Marketing and Sales
    • Distribution Channel Creation and Management
    • Product Marketing, Packaging and Promotion
    • Direct and Indirect Sales
    • Service sales and Ongoing Service contracting
    • RFP Writing and Response
    • Technical and Sales Presentations
   

Testimonial

Testimonial on my latest "Practical Content Marketing" WorkshopTo Register, please go to PracticalContentMarketing.com

Testimonials

Feedback from Workshop, Creating an Internet Content Marketing Strategy - That Works!

Christine Alexander
Wow! Fantastic Workshop with Incredible, Valuable Information! Robert truly knows Internet marketing inside and out.
Mary-Jo Zimmerman
Robert Geiger's presentation was very informative for me. The information he shared made perfect sense to me- a novice at Internet marketing. I walked out of the MeetUp knowing that I would be able to perform the strategies discussed. Robert's style of presentation is not intimidating. I would recommend him for anyone/goup interested in learning his subject matter. 
Christi Jennings
I really enjoyed Robert's speaking style and ability to manage the crowd. The information presented was invaluable and I left feeling a relieving sense of direction for what I should do next to maximize my time and internet marketing efforts, especially in relation to the effort I continue to put into social media. Thank you! 
Laurel
Great tips and a good overview...there is so much to building a strategy and he really knows his stuff! Thanks Robert! 
Betsy Smith
Robert is a great teacher, as well as subject matter expert. He did an excellent job of respecting time and yet gave time for questions. I liked how he established boundaries about the subject, and did not let the audience pull him off target. His pitch was genuine and unoffensive. 
Susan Hasty
Fantastic! Sooo much content about content. Robert Geiger is a undoubtedly a Genius in his field. Great event! 
Stewart
Robert did a fantastic job of outlining a strategy to build web traffic. Great speaker, and tremendous content. 
John Braren
Great presentation with a lot of action suggestions. Definitely a great value- Big "Thanks!""
Sudhir M. Shah
Very informative. Wish it was longer. 
Cedric
Very informative. I came away with some very useful information and tools for marketing my business. 
Kenneth Simons
Clear and well presented material. Thank you to all involved for a professional and informative evening. 
Natasha Crawford
Robert really knows his stuff. He packed tons of usable, relevant information into his presentation. No fluff, just good stuff. 
Jeff
liked it