Robert Geiger | Internet, Social Media and Online Marketing Expert | Business Stragegist | SEO Expert

A seasoned professional...

• Serial Entrepreneur
• Technology Based Companies
• Product Marketing & Development
• Corporate and product Promotion and Communications
• Managing customers, managers and employees
• Management and employee team building
• Strategic and Tactical planning
• Legal and Financial management
• Budgeting, planning and operations
• Raising capital

Who stands for...

Integrity

A state of living by and honoring your word

Leadership

Manifesting and demonstrating a clear market, corporate and personal vision for the future. 

TeamWork

Creating a motivating, supportive and empowering environment for people working together.

Workability

People and systems coming together to effectively and efficiently create value.

Profitability

Return on Investment driven by customer and corporate enrollment and purposeful action.

Competencies & Experience

• Corporate Governance
  • Corporate formation and setup
  • Board formation and relations
  • Investor relations
  • Stock and options
  • Management team development
  • Management recruiting
  • Corporate communications and public relations
  • Financial and Cost accounting and reporting
• Legal
  
  • Experienced with both inside and outside corporate counsel on matters of governance, employment, stock and option plans, compensation, hiring and firing, product marketing, distribution and liability, Intellectual property Trademark and Patents.
• Organizational Development
  
  • Define, Select, Develop and Implement supporting systems including accounting, legal, human resources, communications, public relations, technical development, methodology, and training
  • Establish and develop core management teams
  • Establish corporate and advisory boards
  • Assess corporate maturity level and formulate strategies and tactics for continuous improvement
  • Reporting and Tracking systems for Departmental, MIS, EIS, Board and external reporting purposes
• Communications
  • Corporate Communication
  • Product Communication
  • Public Relations
  • Advertising
  • Product Packaging
• Technology Product Development
  
  • Manage and Implement overall process methodology and implementation
  • Championed projects from inception to fruition as both intra and entrepreneur
  • Negotiated contract related to software development issues
  • Managed and coordinated all legal issues related to team hiring, licensing, intellectual property ownership, trademark, patent, and vendors
  • Use-Case driven requirements and Object Oriented development
  • Product Packaging, Boilerplate, Trade Show Presentation and Materials
• Project Management
  • Negotiated contracts for custom and COTS development project
  • Assembled and managed teams for contract delivery
  • Requirements Management - Traceability through sales, statements of work, high level/functional, Use Cases
  • Multiple, cross-company project management, Integrated MS Project Server systems
  • Contract management, legal and customer billing and reporting
• Vendor Relations
  
  • Negotiated and managed vendor relations, financing, contract negotiations, channel marketing
  • Created and managed channel marketing partner relationships
  • Negotiated channel distribution agreements, vendor terms and financing arrangements
  • Managed software product packaging and design relationships
• Marketing and Sales
  • Distribution Channel Creation and Management
  • Product Marketing, Packaging and Promotion
  • Direct and Indirect Sales
  • Service sales and Ongoing Service contracting
  • RFP Writing and Response
  • Technical and Sales Presentations

Brief Biography

Robert Geiger is a serial entrepreneur with 25 years experience creating and building technology based companies. Robert is an accomplished leader and management professional. Robert has founded several successful hi-tech ventures with demonstrated success in corporate and process management, product marketing and development, and creating value based companies with hi-value exit strategies.

After 20 years in software product related ventures, Mr. Geiger branched out into online publishing and Internet marketing.  His most recent ventures are the corporate publishing and marketing company, 7 Peaks Publishing, Inc.  7 Peaks serves the needs of direct selling businesses for publishing and Social Media marketing and sales force training.  Mr. Geiger offers specialized Internet marketing and SEO programs to other companies through ZenGo Corporation.  Robert is an expert in Internet and social media marketing and applying these techniques to maximize online product marketing, lead generation and sales.

Among Mr. Geiger's notable projects was an engagement supporting and mentoring the State of Virginia Department of Motor Vehicles CSI Team's enterprise scale Business Process Re-engineering project, the L/C PLU$ Letter of Credit banking system, and MetaRecon, the product that became IBM's WebSphere Information Analyzer product.  Other roles have included directing software and organizational development, driving and executing business and technical strategy for building technology products, and implementation of corporate wide processes as they relate to procedures and systems for building technology products, services, vertical industries, and emerging product opportunities.

Robert is a co-inventor of the patent behind IBM's WebSphere Information Analyzer product.  In  1994, competing against 120 teams from around the world, Robert won the Gold Medal for Client/Server development in the International Developers Competition in Durham, NC.

On a personal level, Robert is an accomplished pianist and enjoys a wide variety of musical styles.